If you want to market your business online, Google AdWords is the way to go. Want to know how?
Today it is all about going digital and making the most out of it. Most people don’t rely on traditional methods of advertising anymore. They are reaching out for more dynamic and interactive methods to advertise their business. There are so many interesting tools one can use, which are easy to operate, cost-effective, and helpful.
People are constantly on social media these days. Therefore every social media platform has come up with tools and features that can help you advertise and promote your business, be it Facebook, Instagram, or Twitter. All of these are very useful and a big boon to entrepreneurs and business owners.
Well, after establishing your presence on social media, we have to move on to the next big step. What if someone wants to look up your business online, on a search engine? As Google is the most prominent one, how do you get your business to be visible there?
Worry not, because Google has got just the right solutions for you. Google is not only a search engine but much more. They have multiple tools that can help you advertise and promote your business in the best way possible. Google Adwords is one such tool that is highly efficient and preferred by business owners all over the world.
Many of us are familiar with Google Adwords and how it contributes to generating more leads, traffic, and ultimately revenue for a website. It has garnered great success as an advertising platform and a lot of business owners and marketers have benefited largely from the whole concept of PPC (Pay Per Click).
Investing your time and capital into Google Adwords can be challenging. The allocation of the marketing budget has to be done according to the effectiveness of the channels are which are being targeted for their business. Yet it is very rewarding and completely worth it.
As we have already understood, Google Adwords is a very powerful advertising platform. Now let’s figure out how it works and the benefits of this tool.
How does Google AdWords work?
It is very similar to how auctions function but the only difference here is that the relevance and quality of the ad campaign are considered rather than just going ahead with the highest bidder. This way everybody gets an equal opportunity to get their ads placed in a prominent manner rather than just choosing someone who can shell out more money.
The whole process is primarily based around the concept of “keywords”. The advertisers try and identify certain keywords that are related to their business and that a searcher might use to look up something online. Then the bidding starts to see what amount an advertiser is willing to pay each time a Google user clicks on their ad. This is exactly where the whole concept of PPC also comes into force.
Every time someone searches for a keyword that an advertiser has bid for, it increases the chances for your advertisement to be displayed to the potential customer.
How does one advertise on Google?
After an account is set up for free on Google Ads, there is a set of 10 steps that you can follow to successfully start advertising through Google.
- Set goals for your account
- Decide on your target audience
- Carry out keyword searches
- Lay down budgets and bids
- Build an ideal account structure
- Create ads that will perform excellently
- Create some effective landing pages
- Implement conversion tracking
- Expand the remarketing lists
- Optimization is most important
Benefits of using Google Adwords:
1. Specify your target audience
It helps you choose the exact group that you want to reach by taking care of specifics such as age, their preferences, areas of interest, most visited sites, etc.
2. Achieve the marketing goals
There are some common goals which most people want to achieve like getting customers to call your business, installing your app, visiting the store, or even taking action on your website. Adwords provides a lot of different options one can make use of. You can try out various features and formats and customize them according to your goals. For example, making video ads, adding a call to action button, providing a “Call” button to get more phone calls, etc.
3. Increasing brand awareness
Apart from just boosting the traffic to your site, getting more clicks and conversions, Google Adwords can also help in effectively creating awareness regarding your brand and telling people about it.
4. Adwords help gather more visibility than SEO
This works at a much faster pace than SEO and helps you in garnering instant visibility and traffic. When it comes to SEO, you need to keep a lot of things in mind. This includes the quality of the content, including backlinks in order to get organic rankings, etc. Whereas with Adwords you can grab maximum attention of the visitors because the ads are placed on the top of a page.
Being able to turn an ad campaign on or off as per your convenience and focusing on multiple keywords at the same time are a few of the primary reasons why it is so effective.
5. Evaluate the performance of your ad
You can very simply track and measure the performance of your ad under various criteria. The keywords which generate the highest amount of traffic, who clicks on your ads, the number of leads generated, the amount of traffic received etc. and make all the corrections that are needed to get better results.
6. Pay only when there are results
Unlike traditional advertising, a company doesn’t need to keep paying even if they are not receiving any results. You only have to pay when a visitor engages in some form of interaction with your ad like watching a video or clicking on the ad. Hence you have to place your bid on whatever will be best for the business.
7. Connect with customers through Gmail
Email marketing is a very commonly used marketing method by a lot of businesses. Hence Gmail ads can be extremely useful. They have a very good reach and people can access these through both desktops and mobiles. They are much more affordable in comparison to search ads and therefore are perfect for a small budget.
8. Multi-platform advertising
Adwords help you in connecting with your customers no matter which platform they are on. It could be on their mobile phones, computers, tablets, etc.
If you want to advertise for your business or run a campaign successfully, you can either do it on your own or take the help of experts. Taking the help of experts is better because it helps you gain a lot of important insights and the work can be done smoothly with expertise. OneDigiStore is one such company where you will find solutions to all your digital problems and get just the right kind of help you need. We are one of the leading digital marketing agencies in Hyderabad. We provide great performance marketing services like generating leads, performing case studies etc. Our campaigns have been covered by big media houses like The Week and Times of India, to name a few. We work extensively with a company and provide exceptional results with Google Adwords, helping them create an impressive online presence. Click here to know more about us.