Social media has almost become a one-stop solution for all your needs, especially when it comes to effective marketing. Social media platforms are great to interact, share, entertain, persuade and influence.
Social media has completely overpowered the traditional methods of marketing and has become a giant entity. There are millions and billions of users whom you can reach out to across the various social media platforms such as Facebook, Instagram, LinkedIn, Twitter etc. Well, what more could you possibly ask for when it comes to marketing your product or service?
A startup which is not relying on social media marketing in today’s times is clearly not doing it right.
Importance of social media marketing for startups:
Social media is ruling today and a lot of startups fail due to the lack of a highly effective and impactful social media marketing strategy. It plays an undeniably crucial role in giving the right kind of boost to a startup.
10 tips for startups:
Determine the social media channels best suited for you
Let’s explore some helpful tips that can help you ace your social media marketing game as a startup.
Needless to say, this is definitely the first step in starting with your strategy. Although it is important to try out every social media platform, each one does not work as effectively for every kind business. So you need to identify which is the one that will suit you the best. But for that, you need to try out each of the platforms. By doing so you will be able to shortlist on a few selected platforms where your audience lies and accordingly be able to carry out campaigns.
Another important factor to keep in mind is that apart from the major platforms like Facebook, LinkedIn, Twitter, Instagram etc. there are a lot of smaller platforms as well. For eg, Dribble, Ravelry etc. Don’t forget to check out these as well.
Select a target audience and focus accordingly
After you have chosen a target audience for your company you now need to move on to deciding how you can focus on them. You need to hit the right spot to get the kind of response you are expecting. Facebook, for instance, has a target audience feature which helps you in understanding whatever vital information you need to know about your target group and potential customers. This aids the marketing process.
Focussing on your target market creates a good reputation in the minds of the customers and also eases out the process of data collection for the ones interested in your company.
Create relevant marketing plans
Once you are done with the research and decided which platform to use and even figured out your target audience, you can move on to the next step. That is chalking out an appropriate social media marketing plan. These plans and strategies help in lead generation and establishing an impressive online presence. Set goals with a certain duration in mind, these could be weekly or monthly and plan in a way which helps you achieve those.
Content is key
To reign in social media marketing, you need to put a lot of focus on your content. There is nothing more important than the kind of content you put out and its quality. Amidst the huge amount of content that is published every second, yours needs to stand out and grab the attention of the viewers.
Keep posting regularly
Now that you have started creating mind-blowing content it is important for that to be showcased to the viewers. Consistency is something audiences love and it constantly keeps reminding them of your presence. Social media is a very dynamic space and very happening. There’s something new coming up every minute of the day. You can also build audience loyalty for yourself. Hence being regular will really help you succeed and gain the right amount of traction on social media
Make the most of what’s trending
Twitter and Facebook show you insights about whatever is on the trending list. You need to be on the lookout for everything that is new and trending and plan your content and campaigns around it. It is essential to capitalize on that sort of material to make a good headway. Hashtags, for instance, are an amazing way to make a mark for yourself on social media platforms. You can either use existing hashtags or even come up with your own ones.
Engage with your audiences
If you want to retain your current followers, you need to engage with them. Audiences love to be interacted with and it shows them that you care and are interested in them. Engaging with them also helps build a very good customer relationship. At the end of the day, it is about trust. So keep interacting and engaging with your audience, collect and accept their feedback, reply to comments and more.
Concentrate on mobile marketing
These days people use their phones largely as a substitute for their laptops or computers and spend a lot of time on their mobiles. Make sure that your campaigns are tailored in a way so that they are mobile-centric. A lot of brands carry out mobile marketing campaigns which are very effective and help them greatly.
Figure out good times to post
Different social media channels work on different schedules and with a varied audience. There is generally no fixed time of the day that is ideal to post. The time varies in accordance with the platform. Many platforms provide analytics that helps you understand audience preferences. Based on these you will have to figure out your posting timings.
Follow accounts in your niche
When your company has a social media presence, it is essential to note that you will also be following other accounts and not just getting people to follow your company’s account. Hence following accounts of other companies or brands that are in the same niche as you can be very beneficial. It helps you get an idea of what your competitors are up to. This also sheds light on your company’s strengths and weaknesses, and ways in which you can get an edge over the others.
Make sure to follow these tips for great social media marketing strategies for your startup. These apply to all sorts of companies, whether small or big.
For excellent social media marketing strategies and building an impressive online presence check out OneDigiStore. We help you take your company to the next level.